![]() ![]() Thirteen outlet malls around the country owned by Simon Property Group are running “deer widows weekend” promotions this year. No one knows for sure how many women attend the weekend’s firearm-free events collectively, but the number of retailers who have jumped on the weekend is expanding each year, a reflection in part of the growing length of the holiday shopping season. Women hunt and fish in larger numbers than ever before, but they accounted for a mere 15 percent of deer hunting licenses last year, according to the Minnesota Department of Natural Resources (DNR). “Women know their husbands or boyfriends are having a hedonic weekend experience, and they are saying ‘I want one too,’ ” said George John, a marketing professor at the University of Minnesota’s Carlson School of Management. ![]() Shopping malls and outlet centers, casinos and entertainment complexes are increasingly marketing to women on the hunt for something fun to do while men are hunting. Deer hunters won’t be the only ones chasing big bucks this weekend during the firearm deer season opener.
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